How do we improve the iPhone?

In this project, I am acting as a data scientist at Apple, and I have been tasked to point out all concerns and points of opportunity regarding previous iPhones from Amazon review’s datasets. This project isolated and categorized the topic that is being mentioned through this dataset by picking up on certain keywords. There are currently eight different aspects that are being examined by the phones.

These aspects are: Appearance, Battery, Screen, Software, Music, Storage, Camera and Speed.

Sentiment analysis was conducted and examined to truly understand what the weak points of the phones are. Once weak points were isolated, different departments can now find out how to most effectively pool their resources to improve customer satisfaction (and by extension, loyalty), leading to future sales and higher profits.